More

Definition:

Per FDA regulations, "More" applies to foods containing at least 10% more of the Daily Value of a nutrient compared to a similar reference food. This claim is often used for products that are enhanced or fortified to improve their nutritional content relative to their standard counterparts.

What This Means:

Foods labeled as "More" provide an extra nutritional boost compared to similar products. For instance, you might see "More Fiber" on bread with at least 2.8g (10% of the Daily Value) more fiber per serving than regular bread. This labeling helps you identify options that have been specifically enhanced to pack in additional nutrients, making it easier to target specific dietary needs without drastically altering eating habits.

Examples:

Here is a table showcasing real-world examples of products with the "More" claim:

Common Misconceptions:

Sometimes, the "More" claim may be misunderstood by shoppers. Here are some common misconceptions and the reality behind them:

1. "More" means the product is healthy as a whole.

• Reality Check: The claim only applies to the specific nutrient it highlights. A bread claiming "More Fiber" might still be high in added sugars or sodium.

1. The nutrient was already in the product to begin with.

• Reality Check: The nutrient does not necessarily need to be originally present. For example, calcium in orange juice is usually added through fortification.

1. The percentage increase is always significant.

• Reality Check: Ensure you check the exact percentage stated; a 10% increase may not always make a meaningful impact depending on your diet.

1. Serving sizes are universally standard.

• Reality Check: Pay attention to the serving size mentioned on the label. Claims are based on comparison within the defined serving, which could differ from what you typically consume.

Smart Shopping Tips:

Here are some quick tips for utilizing the "More" claim effectively during your grocery trips:

1. Verify the comparison food: Look at how the product compares to its standard version. This ensures you're aware of the baseline and the plausible benefit.
2. Check the percentage increase: Go beyond the bold labeling and focus on the actual improvement in the nutrient value to judge its significance.
3. Examine the entire nutritional profile: Products with "More" claims could still contain less desirable ingredients like added sugars, saturated fats, or sodium.
4. Use "More" claims as a supplement, not a solution: These products are great at bridging minor nutrient gaps but work best in combination with whole, natural foods that offer comprehensive benefits.
5. Assess the value of the enhancement: If the nutrient added is particularly important for your dietary needs (e.g., more iron for anemia), prioritize these options. Otherwise, focus on products with naturally high nutrient levels.

Further Education:

For additional information on nutrient claims and how to make informed food choices, explore these trusted resources:

• FDA.gov - How to Understand and Use the Nutrition Facts Label
• USDA FoodData Central
• Nutrition.gov - Nutritional Resources for Living a Healthy Life

By understanding and leveraging the "More" claim, you can better tailor your grocery shopping to your dietary preferences, boost nutrient intake effectively, and make mindful choices without added stress or confusion.